About Us

Officially legalised as society in 2021, ABYA is an enabler for youths to increase their knowledge and gain a foothold in ASEAN through participating in our programmes, to understand economies and navigate cultural diversity.

Vision

To be the leading youth organisation that nurtures future ASEAN business leaders.

Mission

Empower a community of ASEAN youth to work and communicate effectively with people regionally, through cross-cultural training, exposure, application, and networking.

Our Story

Founded in 2020 by a group of seven enthusiastic youth, the ASEAN Business Youth Association (ABYA) aims to be the bridge for youths to increase their knowledge and gain a foothold in ASEAN through participating in our programmes. Officially legalised as a society in 2021, ABYA has a burgeoning network of aspiring entrepreneurs and is focused on fostering sustainable businesses.

Birthed in the inaugural Spark The Next's Youth Action Challenge, ABYA emerged as the runner-up team and was awarded with a seed grant to develop and run this initiative. Since then, the network has exponentially expanded to a vibrant community of 500 youth members. As of 2023, the organisation has impacted over 3500 youth in 11 ASEAN member nations. ABYA's successes in marketing, partnerships, and programmes is credited to the member executives' hard work on initiatives such as ABYA Explore and ABYA Leadership, Exploration, and Progress (LEAPS).

In support of the United Nations Sustainable Development Goals (SDGs), ABYA works towards three SDGs, namely decent work and economic growth, sustainable cities and communities, and partnerships for the goals. This helps to achieve higher economic productivity through business collaborations, supports positive economic, social, and environmental links between different regions through national and regional development plnpmanning, as well as encourages and promotes effective partnerships between public, private, and civil societies.

Based on our Focus Group Discussions (FGDs) and survey, we have gained insights into the youths' needs and identified the underlying gaps in the market. With the volatile coronavirus pandemic, many youths were left struggling to cope with a rapidly changing and increasingly challenging work environment. ABYA was born in the midst of the coronavirus pandemic and discovered the importance of youths upskilling themselves in these trying times. Our programmes started off to focus on three main pillars — Political, Economic, and Culture (PEC) — of the region.

Hear From Our Community

  • I am truly impressed by the youths who have presented their work and the event organised by ABYA… It is heartening to see ABYA's dedication to providing opportunities for youths in the ASEAN region despite the challenges we are facing in the post-pandemic world. ABYA is definitely a bold initiative with massive potential to create an impact that matters...
    Ms. Priscilla NgGlobal Account Manager, Deloitte SEA
  • I recalled the first time meeting with the ABYA's team. It was a memorable experience and the members were friendly and super supportive! As a part of the Partnership Team, I have learnt many different things, be it my communication, personal and professional development, and leadership skills… ABYA has helped me to be more aware of issues in ASEAN and inspired me to do more for the region.
    Ms. Christina Noviyanti WijayaPartnership Executive, ABYA 2022
  • Our partnership with the ASEAN Business Youth Association (ABYA) started in 2019 when they joined the Youth Action Challenge Season 1. Their dedication and passion in wanting to inform and excite youths on the boundless potential that ASEAN has is evident for all to see. Over at Young NTUC, we appreciate their commitment to their mission and professional work ethic.
    Ms. Wendy TanExecutive Secretary of Young NTUC and Advisor of ASEAN Business Youth Association (ABYA)

Meet the Team

Tracy Chong Wei Na

Head of ABYA Explore


In 2021, I embarked on my ABYA journey as a participant in the LEAPS program. The program served as an exceptional introduction to the dynamism and innovative spirit within the ASEAN region. The 2022 ABYA business trip to Jakarta further enriched my experience. Immersing myself in the heart of Southeast Asia's business landscape provided invaluable insights into negotiation and communication strategies. This trip underscored the importance of fostering intercultural understanding for successful business interactions. Currently, I have the honour of serving on the ABYA management committee, organising events like pitching competitions and webinars. Working alongside this dedicated team has been instrumental in honing my leadership and communication skills to cultivate a thriving environment for all ABYA members. ABYA is more than just a programme; it's a vibrant community, and I'm grateful for the opportunity to contribute to its ongoing success.

Veronica Low Kai Lin

Founding President


As the founding president, I envision our association, ABYA, as a gateway for youth empowerment and engagement within ASEAN. Inspired by ASEAN's founding principles of security, peace, and prosperity, we are committed to unlocking the untapped potential of our region. Our mission is to provide a platform for youths to understand, embrace, and contribute to the diverse tapestry of ASEAN. Together, let us shape a future where opportunities abound for all ASEAN nations, and where the collective aspirations of our people propel us towards a peaceful and prosperous home.

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